THE CHALLENGE
How might we create fun and belonging to podcast communities?
THE UNDERRATED POWER OF DELIGHT
Software design often prioritizes efficiency, metrics, and scalability. But at Cooler, we believe that emotion is a fundamental part of how people connect with technology. Joy creates stickiness. Playfulness invites curiosity. And fun fosters genuine human connection.
By infusing moments of delight into the experience, we’re not just building a product—we’re building something people actually want to use, again and again.
THE RESULT
With the beta launch, we welcomed our first host and community onto Cooler, and immediately saw the power of a more joyful, community-driven podcast experience. Engagement spiked, retention held strong, and early users gave us feedback that confirmed we were onto something meaningful.
THE CHALLENGE
How might we create fun and belonging to podcast communities?
THE UNDERRATED POWER OF DELIGHT
Software design often prioritizes efficiency, metrics, and scalability. But at Cooler, we believe that emotion is a fundamental part of how people connect with technology. Joy creates stickiness. Playfulness invites curiosity. And fun fosters genuine human connection.
By infusing moments of delight into the experience, we’re not just building a product—we’re building something people actually want to use, again and again.
THE RESULT
With the beta launch, we welcomed our first host and community onto Cooler, and immediately saw the power of a more joyful, community-driven podcast experience. Engagement spiked, retention held strong, and early users gave us feedback that confirmed we were onto something meaningful.