TEAM
Mark Borden -PM
Me - Lead Designer
COMPANY
Healthy Together
CREATED
2022
THE CHALLENGE
In the U.S., fewer than 40% of eligible individuals enroll in WIC—a federally funded program that provides nutritious food, health education, and support to low-income women and children.
THE SOLUTION
We created a mobile experience to help states increase enrollment by removing friction to join the program and allowing women to redeem their benefits online.
Quickly filter and for approved items
Track your remaining benefits in real time while shopping
THE RESULT
This design-led approach secured a partnership with Colorado WIC, validating both the concept and highlighted the growing need for human-centered products in government services.
Use every benefit and set up automatic reorders
Support for split payments using benefit and personal cards
TEAM
Mark Borden -PM
Me - Lead Designer
COMPANY
Healthy Together
CREATED
2022
THE CHALLENGE
In the U.S., fewer than 40% of eligible individuals enroll in WIC—a federally funded program that provides nutritious food, health education, and support to low-income women and children.
THE SOLUTION
We created a mobile experience to help states increase enrollment by removing friction to join the program and allowing women to redeem their benefits online.
Quickly filter and for approved items
Track your remaining benefits in real time while shopping
THE RESULT
This design-led approach secured a partnership with Colorado WIC, validating both the concept and highlighted the growing need for human-centered products in government services.
Use every benefit and set up automatic reorders
Support for split payments using benefit and personal cards