MY ROLE

Cofounder
Creative Direction

COMPANY

The Handsome Pig

CREATED

2016

WHY DOESN't THIS EXIST?

No Mexican outdoor apparel brands existed, so my partner Pia and I decided to make one. We brought The Handsome Pig to life with the ambition to build an innovative apparel company—one that blends cutting-edge textiles and digital tech with our love for nature, outdoor sports, and personal growth.

EVERY DETAIL MATTERS

We didn’t realize it at the time—we were just having fun building everything from scratch and trying to be funny. But all those hours spent writing every message, designing around the pig and the word handsome, and stamping everything with our philosophy and logo… that’s what made The Handsome Pig a strong brand.

NAMING THE PIG

My partner Pia makes a pig-like sound with her throat that I love so much, we quickly made a character out of it: el puerco (the pig) and it eventually became el puerco guapo (the handsome pig) because the pig just sounds mean.

When thinking of a name for our company, The Handsome Pig was a no brainer. We wanted something fun and different and we just loved the juxtaposition.The name allowed us to be fun and witty while also being challenging truth-tellers.

10 Handsome rules

Even though we aren’t the rule-following kind, we created these 10 guidelines to always stay true to our philosophy at work & in life. We have been deeply inspired by books, personal experiences, different philosophers and other people’s success stories and have summed it all up in this beautiful manifesto.